Beck’s Branding Toolbox
Beck's Beer needed a CD-based branding guide for their soon-to-launch "Life Beckons" advertising campaign. This would be a reference to the campaign message and visual for brand managers worldwide. With input from Beck's corporate offices in Germany and account executives at Leo Burnett I built this multimedia branding kit.
Using the established visual elements of the brand as a starting point, I designed a structure that would be a clear, usable, useful resource for brand managers while simultaneously establishing the look and feel of the new campaign. This work included a flash tour which transformed a PowerPoint presentation into an engaging campaign-oriented tool for users.Launch This Project